Household cleaning expected to reach 440 billion by 2027

Household cleaners are various chemicals and cleaning solutions used to remove dirt, bacteria and other contaminants from soft and hard surfaces in the home.

They include abrasive, non abrasive and specialty cleaners, bleaches, disinfectants, hard water stain removers and other ammonia and baking powder based products.

These products are effective against dust, mud, oil, grease, soap scum, hard water marks, limescale and mould. They are widely available in the form of sprays, aerosol cans and pump-driven bottles and can help maintain personal health and hygiene in the household.

Raising awareness about personal hygiene and cleanliness in residential and commercial spaces due to the spread of the corona virus is one of the key factors driving market growth. In line with this, there is a growing preference for specialized cleaners that can be used on glass, mirror surfaces, stainless steel and wood. People simply want their homes to be completely free of bacteria and dirt.

In addition, the growing demand for environmentally friendly and sustainable household products is boosting market growth. Household cleaners are typically manufactured with chemicals such as alkalis, acids, surfactants and degreasers, which can have a detrimental effect on health with prolonged exposure.

That’s why many product manufacturers use natural and organic ingredients, such as vegetable oils, cornstarch, baking powder, oxygen bleach, vinegar and citrus solvents, which create positive prospects for the market and people’s long-term health.

Other factors such as infrastructural changes resulting in an increasing number of housing projects together with rapid urbanisation, rising disposable incomes and changing lifestyles are expected to further drive the market.